July 18, 2017

A rebrand and a shop update!

Go Knit Yourself is now Baad Mom Yarns! And I’m celebrating with a huge shop update.

Every business grows and evolves. We try things, realize they don’t work, and move on to something else. Sometimes the original intent and vision of the business changes. And other times businesses need to change their product lines for various reasons.

Several things happened that made me realize change was necessary. My number one goal is your happiness and if I’m not passionate about the business you will be able to tell. If I’m doing extra work behind the scenes that takes time, then I won’t be able to produce the volume of yarn that you desire. I am only one person, after all!

I was having issues with my main supplier that cost me hours every week. Hours that could be spent dyeing up more beautiful yarn for you! There was nothing wrong with the yarn and if you’ve bought from me in the past you can rest assured that you have a quality product. However they were frequently out of stock, sent skeins that had knots in them, and even sent tangled skeins! Tangled skeins meant extra time spent untangling them because the last thing I want is for you to have to deal with a tangled skein!

Additionally, my vision for the business changed. Originally I started Go Knit Yourself with the intent of selling kits and me teaching you how to knit. I would sell the yarn and pattern in a kit and have instructional YouTube videos. That’s how the name came about — Go Knit (It) Yourself! Plus, it was a nod to my personality of always pushing the envelope. For various reasons, that didn’t work out and I realized that I needed to change more than just my yarn bases.

That’s when Baad Mom Yarns was born! However, you don’t need to be a bad mom (or a mom at all!) to love my yarns. You just have to love yarn. I’m the bad mom. Have you ever seen the movie Bad Moms? Yeah — I’m totally Amy, the main character. Always trying to be the perfect mom, the perfect wife, the perfect friend — the perfect woman — when really I’d much rather be lounging around in my favorite holey T-shirt (with no bra, of course!), sipping on a fruity beverage (it’s 5 o’clock somewhere!), while cursing at my kids to be quiet because The Real Housewives of Orange County is on and the more they talk to me the more likely I am to lose my stitch count. I’ve been told I’m a good mom. I’ve been told I’m the worst mom to ever walk the planet. I’m pretty sure I’m somewhere in between. You’ll also notice a Celtic vibe here, as a nod to my Irish heritage.

I hope you love the changes! If you have any questions, feel free to email me.

Slán leat,

Melanie