knitting.com is capitalism and sexism at its worst

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Loose skeins of gray yarn with rainbow speckles.

We’re used to most people underestimating the knitting community.

A perfect example of this is when non-knitters experience the Rhinebeck Trunk Show. They take in the extensive displays of indie dyed yarn, the range of handmade products for sale, the diverse shoppers wearing colorful sweaters and shawls that took months to design and hours to construct. They see those shoppers enthusiastically scoop up armloads of artisan skeins. I can tell by the looks on their faces that they’re thinking: Wow, I had no idea that knitting was like this!

So, when I learned about the two non-knitting men who purchased the domain knitting.com for $80,000, looking to earn $7.5 million from it within four years, it seemed like the epitome of every person I’ve met who has no idea what knitting is actually about.

Except it’s even worse.

These serial entrepreneurs plan to fill the site with keyword-rich content, presumably knitting patterns and instruction from underpaid designers. They plan to use this content to sell their yet-to-be-revealed but supposedly “incredible” products. (Judging by their previous endeavors in off-roading and adult coloring books, this likely means slapping their own label on yarn and needles already being manufactured overseas.) And they actually refer to knitting tools as widgets in an episode of a podcast aimed at aspiring tech millionaires.

They want to swoop into a community they don’t even care about and take whatever they can.

Sexism and ageism in knitting

Of course, it didn’t take them long to invoke a tired, sexist and ageist knitting stereotype. They claimed on their podcast that current knitting content comes from either 10 large companies or other “unsophisticated competitors” like “grandma, who has a little blog that she’s run for the last 20 years.” Dudes, do you know how much valuable knitting knowledge grandmas have?

Unsophisticated? How would you know what sophisticated knitting content even is if you barely know how to knit?

Why would you insult the very customers you’re looking to reach before you even launch?

In another eye-opening segment of the podcast, they talked about China-based sellers on Amazon. Those sellers do a “terrible job” of creating knitting content because “you can’t really have Chinese models in your videos.”

The knitting community certainly needs to do more work to be truly inclusive. But these people think their business has an advantage because their content will only include “Western models.” Way to bake racism and xenophobia into your business from the start!

Support handmade knitting businesses

This duo certainly has no regard for the thousands of small business owners, most of them women, BIPOC, LGBTIQA+ and people with disabilities, who have spent years working in the knitting industry. The ones who raise sheep, dye yarn, design sweaters and socks, sew project bags, craft stitch markers and manufacture knitting needles. We buy these products because we want to support the people in our community. These two don’t care about us — except for the fact that they think there are millions to be made! Of course, those of us in the industry do this work because of our passion for knitting and yarn, not to make a quick buck.

For their market research, the pair apparently visited a big box craft store and browsed knitting products on Amazon. Michaels and JOANN in no way represent the vast array of knitting yarn and knitting tools out there. And many small yarn companies and local yarn shops supplement their revenue with Amazon storefronts.

Did they even think to visit their local yarn shop? You know, those “unsophisticated” business owners, who actually deserve the eight-figure revenues these two think they can earn in a few years? No mention of WEBS, whose owners snagged the coveted URL yarn.com way back in 2003 (when keyword-focused URLs mattered much more)?

How we shop as knitters

Do they even know how knitters shop for yarn? When I’m ready to cast on a new project, or add to my ever-growing stash, I definitely don’t head to the search field on my browser. They may think they can influence crafters on social media, but they’ll need to spend a lot of money on Instagram and Facebook ads to make up for their clear lack of authenticity.

They probably hope this backlash will support their get-rich-quick scheme by bringing more traffic to their sites and increasing the possibly over-inflated value of the knitting.com domain.

Welcome, new knitters!

So, if you came across this post as a new knitter — welcome! Maybe you’re looking for knitting instruction, or the best way to cast on, or the best knitting needles or yarn to buy. There’s a wonderful world of designers who turn knit and purl stitches into wearable works of art. There are yarn dyers who lean over steaming pots to create colors that make your heart flutter. And there are creative, knowledgeable knitters who won’t hesitate to recount why they love their interchangeable needle set. Indie Untangled brings together all these talented people. We’re so glad to have you as part of our community!

Superwash versus Non-Superwash

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Skeins of gray yarn hanging on wooden clothespins.

Superwash skein left, non-Superwash skein right.

Superwash and non-Superwash yarns, what’s the difference? After all, aren’t they both wool? In my view as a knitter and a natural dyer, they are related in the way a horse, and the Emerald City’s Horse of a Different Color would be!

To understand, let’s look at the horse first, or in our case the raw wool! Sheep wool is made of natural fibrous proteins from the keratin group. The keratin is what gives yarn its flexibility, elasticity, resilience and memory. Each “hair” has a complex physical structure, and is made up of overlapping minuscule scales. The scales help repel dirt and allow the fibers to felt. In the case of some non-Superwash fibers, felting does not occur, as in down breeds. In their natural state, the fibers are coated with a waxy coat of lanolin which serves as a water repellent. During wool processing, the lanolin is removed.

Now, let’s look at the Horse of a Different Color, the Superwash. The most common treatment used to transform a yarn into “Superwash” is the Chlorine-Hercosett process. To etch the scales we talked about earlier, the fiber is chlorinated with either chlorine gas or a chlorine solution, followed by the application of a plastic resin to coat the fibers. The result is a yarn you can wash in the washing machine that will not felt.

Before I discuss the difference between the two types of yarn from a dyeing and a knitting perspective, I want to point out some of the negative environmental impacts of the Chlorine-Hercosett process. This process is not sustainable, it uses hazardous chemicals, and creates toxic waste. It uses more water and energy than traditionally processed wools, and the yarns, after they are transformed into garments or household products, shed microplastics during washing.

Because of the negative environmental impacts of the traditional Chlorine-Hercosett process, new processes have been developed to improve the washability of wool, and decrease felting. Among them, to name only a few, are the EXP process which does not use chlorine and instead uses natural salts as oxidizing agents, and the Naturetexx Plasma Process which uses air and electricity.

Now that I have said that, and that I am sure you are looking sadly at all the beautiful skeins of Superwash in your stash, you are wondering what to do. My answer is: use them! The resources and energy that were used to produce them have already been expended, and not using them would be a waste.

So how do the horse and the Horse of a Different Color compare? The two skeins below and their samples were knitted from 100% Merino fingering yarn, one non-Superwash, the other Superwash, with both skeins weighing 20g each.

Body in the skein

Two photos of gray yarn, with the bottom one curling over the edge of a table.

Non-Superwash top, Superwash bottom.

The difference in body between the two skeins is very apparent in the pictures below. The non-superwash skein which appears first has body, whereas the superwash clearly has not retained its natural structure. The yarn is flatter, and denser.

Drape

Four gray swatches of knitting.

No-Superwash top, Superwash bottom.

The difference in body translates into the drape. I knitted two identical swatches. The Superwash Merino drapes more than the non-Superwash, but is also more shapeless.

Color

Small balls of gray yarn.

This is where my experience as a hand-dyer comes in. Superwash yarns absorb color more readily than non-Superwash. Non-Superwash yarns appear more subtle, while Superwash yarns are deeply saturated. Even with natural dyes, my dyes of choice, the color difference is striking. Both yarns were identically dyed together using sequoia. In addition, the absorption of color is faster in a Superwash skein than it is in a non-Superwash skein.

Shine

The difference in color is only accentuated by the difference in light reflection. A Superwash yarn is smooth with a slight sheen, while a non-Superwash yarn is matte with a soft glow.

Elasticity/Memory

Gray yarn swatches hanging on wooden clothespins.

Superwash skein left, non-Superwash right.

Superwash yarns lose their elasticity, and memory. The absence of scales, means the fibers and stitches are sitting next to each other but are not interlocked, so they tend to stretch more readily. This would be fine for a shawl, but less attractive for a sweater. The tendency to stretch is visible when the samples are wet.

Gauge

Folded swatches and twisted hanks of gray yarn.

Superwash left, non-Superwash right.

With an equal number of stitches cast on in these samples, the Superwash swatch is wider and longer than the non-Superwash swatch. The stitches in the non-Superwash swatch are closely connected to each other, while the stitches in the Superwash swatch remain clearly separate, with minute gaps. This will have an impact on the warmth of the knitted garment, with non-Superwash yarn being significantly warmer. The Superwash swatch is flatter. Textured stitches will appear flat in the Superwash Merino, and round and plump in the non-Superwash Merino.

Softness

Both are soft, though in a slightly different way. In the case of Merino yarns, Superwash feels sleek and non-Superwash feels pillow-y.

Water

Water sitting on gray stockinette swatches.

Non-Superwash top, Superwash bottom.

The Superwash yarn will absorb water faster as opposed to the non-Superwash yarn which will repel the water. A non-Superwash garment will allow you to stay warmer even when wet.

As a natural dyer, a knitter and a spinner, I prefer non-Superwash fibers. Each breed-specific fiber has unique properties that make one fiber or another ideal for a particular project. The same way a Superwash Merino is drastically different from a non-Superwash Merino, Merino fiber is drastically different from let’s say Suffolk or Wensleydale. And as I hinted earlier in my post, some fibers felt and some do not. There is a perfect natural fiber for any project! This could be the subject of a whole new post, but for now, I hope you will look at your stash a little differently, and that you will explore the possibilities in using non-Superwash fibers.

References

It’s Not You, It’s the Yarn: Superwash Edition by Jillian Moreno

Why Not Superwash Yarns? from Knitting the Natural Way

Why Is Superwash Yarn Not Sustainable? by Making Stories

Are There Sustainable Superwash Options? by Making Stories

The Structure of Wool

Untangling Andrea Mowry of Drea Renee Knits

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Unless you’ve been knitting under a rock, you’ve probably at some point this year encountered someone finding their fade. Since Andrea Mowry of Drea Renee Knits released her seven-skein shawl in December, and her So Faded sweater last month, Fade Fever seems to have taken over. Both patterns are the perfect match for hand-dyed yarn, and many a Fade kit can be found from the dyers who post on IU.

I decided to reach out to Andrea and learn more about the woman behind the Fade, as well as her other beautifully styled, casually elegant designs.

What did you do before becoming a knitwear designer and how does that inform your work?

Before designing I was a pastry chef! I actually got my first baking job (which eventually lead me down the path of culinary school) because the owner of the bakery loved that I included knitting under “other skills” on my resume! I have always loved creating and working with my hands, so when I left my job in the kitchen, it felt very organic to begin writing patterns instead of recipes.

How did you decide to become a designer?

I had been knitting for such a long time and always wanted to find a way to make a job of it. Finally, when I had more time to explore designing, thanks to being home with my first born, I thought, “What have I got to lose?” There were things I wanted to knit, and I figured maybe someone else would want to knit them as well! From there, I feel like my dreams have come true!

When and how did you learn to knit?

I learned when I was about nine years old thanks to my amazing (and patient) Grandma Ginny! I am so thankful to her that she took the time to sit with me and wanted to share something she loved. It has brought so much joy to my life, and it is all thanks to her!

Tell me about what inspires your designs.

I am most inspired by yarn. For me, the design idea typically comes as I am looking at and swatching with the yarn I want to use!

How did Find Your Fade come about? Did you think it would take off like it did?

Every once in a while I like to do a “creativity experiment” where I just grab the yarn I most want to use out of my stash and I just cast on. I try not to give myself any constraints or expectations. I just knit what feels fun! Find Your Fade was one of my experiments. I had just had my son a few months earlier, and felt like I just need something selfish and indulgent on my needles. I had no idea it would take off! I am so thrilled and honored that knitters have been inspired by it!

What’s the first thing you do when you start designing a pattern?

Swatch! Well, sometimes I sketch first. But then I cake up the yarn and swatch.

What are your favorite colors and have they changed at all since you started designing?

I am continually drawn to pinks and yellows right now. I really love most colors though, and when I find myself constantly grabbing for the same colors, I try to switch it up. Grey will always be at the top of my list, along with mint and turquoise. And navy. And white. And gold.

You’ve created such a cool, laid-back aesthetic for your business. Did you come to designing with that particular look and feel in mind?

Thank you! I’ve tried to just be myself. I find that when I stick to what I love and what really inspires me and brings me joy, it seems to work. I think when we do that, our best work comes out and people can feel that.

Who are some of your favorite indie dyers?

There are so many amazing indie dyers out there! My absolute favorites include Hedgehog Fibres, Republic of Wool, Qing Fibre, Woolenboon and Peepaloo Fields, just to name a few!

Do you enjoy any other crafts in addition to knitting?

I love embroidery, and am a novice sewer. 🙂