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Why you should advertise on Indie Untangled

Indie Untangled reaches thousands of knitters, crocheters and other fiber crafters every day, with a large and growing audience of website visitors and Instagram followers.


Our email newsletter, which goes out every Friday at 8 a.m. Eastern, delivers the latest fiber world updates to a list of 7,000+ subscribers. It’s an audience that is extremely active, with open and click rates that are significantly higher than the industry average.


In addition to the newsletter, your featured products can get in front of more than 20,000 engaged crafters, with hashtagged posts and stories with a link directly to your website.

How the Marketplace works

You can post to the Marketplace with all sorts of news:

• You’re having a shop update or a sale

• You just released new colorways or a new pattern

• You’re opening sign-ups for a yarn club

• You’re hosting a fiber-related retreat or event

…or anything else that you think your fellow fiber enthusiasts would like to hear about!

You can submit a Marketplace post once a week with 1-6 images, with the option of upgrading your posts, all for a reasonable rate that provides unparalleled return on investment. Upgraded posts are featured more prominently in the newsletter and boosted on Instagram.

What people are saying

The posts in your newsletter provide the highest return on investment we’ve seen.” — Dawn Prickett, owner of Twice Sheared Sheep

“Sales from your newsletter were double what I generated on my own for this shop update.” — Scarlet Tang, owner of Huckleberry Knits

“I am awestruck! Both for the kind words in your newsletter and for the amount of orders I am receiving!” — Sara Maternini, owner of La Cave à Laine


Frequently Asked Questions

Still have questions? Read our FAQ.