This is the second in a series of blog posts featuring the fabulous sponsors of the 2019 Rhinebeck Trunk Show.
I remember my first visit to fibre space. It was at the tail end of a fall 2012 road trip I took with my husband that started in Maryland at the Verdant Gryphon open house and included Charleston, Savannah and Colonial Williamsburg. I had already bought plenty of yarn at the beginning of the trip, but when I realized that our drive home would be taking us right past Alexandria, Virginia, and it would be the perfect midpoint for lunch, I knew I had to go to the shop. I ended up getting my first skeins of Neighborhood Fiber Co. and a recommendation of where to get some delicious cupcakes that fueled our drive back to NYC through the pouring rain.
Danielle Romanetti’s shop has moved locations a couple of times since that visit, but it still retains what I consider yarn store perfection: a welcoming atmosphere with plenty of comfy seating, great lighting and design, and a commitment to indie brands, with a focus on local businesses.
Tell me the story of how fibre space came to be. Had you always wanted to own a yarn shop?
My shop is really an extension of my original business – Knit-a-Gogo, Inc., which I opened in October of 2006 to offer knitting classes in the DC metro area. Initially, I taught beginner and intermediate classes at coffee shops, bakeries and even public libraries in and around Washington, DC. Utilizing these spaces required a solid relationship with the businesses that hosted us and has led to the collaborative philosophy that fibre space now maintains. As my customers grew in number, so did the community of knitters and crocheters, as well as the number of classes being offered and my staff of instructors.
Eventually, the Knit-a-Gogo community really needed a permanent home – a place where stitchers could meet outside of classes, buy quality supplies and and share with other stitchers. In 2009, this dream became a reality when Knit-a-Gogo became fibre space and opened its doors in historic Alexandria, VA. I am so excited to have finally put down permanent roots at our new building, 1319 Prince Street.
What did you do before you became a yarn shop owner and how do you think it informs what you bring to the business?
I was a professional fundraiser and event planner for international nonprofit organizations. I have a background in international development, with a specialization in Latin America. The event planning and marketing background is certainly a huge asset to my business. Working for a rather large international organization helped me to learn a ton about marketing campaigns and how to effectively implement them. I use that experience in planning all of our seasonal marketing, events, etc.
How do you choose the dyers and brands that you carry?
I have a commitment to supporting small and indie brands as much as possible. I often make decisions on a brand because of their origin story or even their owner. I like to support businesses whose owners are amazing, engaging and forward-thinking women. In general, you will find many brands at our shop that aren’t in many other places. I like to keep things unique, as we have so many yarn shops in our area. It helps us to be a destination.
You were carrying indie dyers since the beginning. How would you say the explosion of indie dyers has changed your business?
It’s interesting. We went through a few years of carrying a ton of indie hand dye from many, many different dyers, including international. I made a shift a few years back to focusing on fewer of the dyers but having a wider range of yarns from the ones that we do stock. This seems to be working right now. Our customers know that we are a destination for Neighborhood Fiber Co. [editor’s note: Neighborhood Fiber Co. is also an Indie Untangled sponsor], Miss Babs, Hazel Knits, Freia, the Periwinkle Sheep and Knerd String and more as we get orders from them almost monthly to restock. We also have a good inventory of our locals (Neighborhood Fiber Co. again), Havirland, Fully Spun [an Indie Untangled vendor] and the Fiberists.
Despite the hand dye explosion, we are still a huge stockist of traditional beautiful wool yarns. Our customers buy a lot of De Rerum Natura, Brooklyn Tweed, Kelbourne Woolens and Stonehedge Fiber Mill.
Can you talk about any new products the shop is going to carry or special events in the works?
I am really excited about the new yarn project that Karida Collins and Ann Weaver are working on. We will be launching Plied Yarn at our shop on November 9th. The wool is hand dyed by the Plied team and then plied to create a marled yarn in fingering weight [Plied is also an Indie Untangled sponsor].
We are also hosting Miss Babs for our annual Mega Miss Babs Trunk Show on September 14-15. It is a wonderful event, where Miss Babs brings up a huge quantity of yarn and takes over our store space with yarn, kits and samples made from her yarn.
When and how did you learn to knit?
My grandmother taught me how to knit when I was very young. I made a scarf for my Cabbage Patch doll. I relearned from her when I was in graduate school and visiting. Their dial-up internet access wasn’t sufficient and I was bored! It quickly became a huge part of my life and my therapy for anxiety.
Do you enjoy any other crafts in addition to knitting?
I do also crochet, although certainly not as much as knitting. I also sew and run, although its been a few years since I ran a marathon!
Tell me about one of your most memorable FOs.
Well before I opened the shop, I used to attend the trade show with Karida of Neighborhood Fiber Co. to help her sell to yarn shops. Olga Buraya-Kefelian was working on a design in two of her yarns, and I volunteered to do the knitting. It was the Murasaki Pullover. It was amazing to see Olga’s creation process first hand and to be part of it. I was still knitting it on the early morning flight to the show with Olga but we got it done, and I was able to wear it at the show.